Portfolio
Sexy-fication of Printers
June 27th, 2010 in Channel Promo Plugs
The challenge: Make printers sexy.
It’s quite hard to portray boxy, paper-spitting electronic devices as sexy, foxy things. That was the challenge that was posed by client, Canon Pixma.
Produced through Red Balloon Productions for SKYCable, the music was provided for by Canon. Through font, color scheme, and some additional elements, Canon Pixma was given a heavy [...]
Pantene Swap Commercials
June 17th, 2010 in TV Commercials
Produced for Mediacom, this was a series of 2 TV commercials based on their swap event held last April 2010.
2 units of P2 HD cameras were used, and a full creative team and production crew were present to mount the commercial. The challenge here was shooting all desired material without disrupting the regular flow of [...]
LU Live 2008 Opening Video
March 17th, 2010 in Event Videos
This was one of the many many (20++) event videos that I produced for Level Up! Live 2008, the biggest online gaming event ever.
Opening videos for events are crucial for setting the mood and getting the crowd hyped up and excited. Sure you can always open with a host saying “Welcome to our event….” etc [...]
Meralco Call Center AVP
March 8th, 2010 in Corporate Videos
Written and produced for the Meralco marketing department in June 2009.
The Call Center of Meralco wanted a corporate video that will inform the viewers about their services, and showcase their awards and recognitions.
Instead of a straight-up AVP with a presentor and interviewee, I developed a concept based on a morning talk show. Ala-Studio [...]
Toots Ople Campaign Video
March 1st, 2010 in Event Videos, Web Videos
This is my first produced campaign material. Ms. Toots Ople needed a short video that encapsulates her platform and her thrust towards helping out OFWs. Before we worked together, this was the video she would show before her campaign talks:
There are pretty good sound bytes and testimonials, but on the whole — bad editing, bad [...]
Catalyst Interactive Marketing Web Video
January 31st, 2010 in Web Videos
Online marketing consultancy company, Catalyst Interactive Marketing, needed a head-turning video that had potential to go viral. Inspired by Socialnomics 2.0, the direction was to create a text-based AVP that was laden with trivia and fun facts regarding the local online community. We decided to forgo the use of voice over, but instead bank on [...]
The New Friendster Web Video
January 30th, 2010 in Web Videos
Friendster’s web video was created for the social networking site’s relaunch last December 3, 2009. It had a very good lead time of three weeks and involved conceptualization, scriptwriting, studio voicing, on-location shoot, screen capture, scoring, and motion graphics post-production.
Friendster was changing their image to appeal more to the Asian youth market. After digging through [...]
Press Release – In The Red
January 29th, 2010 in Copywriting
Leading post-production house, RoadRunner Network Inc., was offering a new service that caters specifically to productions using the new fully-digital Red One cameras. The RoadRunner Imaging Specialists were a revolutionary offering that significantly cut production workflow by half.
Director Paolo Villaluna of Filmex is very much thrilled with the collaboration over compartmentalization opportunity that this service [...]
Ampfufu with Kevin Roy
January 28th, 2010 in Music Videos
Produced for Level Up! Games Philippines when I was employed with them, this music video is proof that with a little ingenuity, you can mount a full-blown production with barely a budget.
The only costs incurred were equipment rental, director’s fees, post-production, and printing of the AMP shirts. Cost didn’t even reach 6 figures. The whole [...]
“Sansan is one of my favorite producers! I always love working with her. Gaan-gaan ng trabaho when it’s her who produces the segment!”