Pantene Swap Commercials

June 17th, 2010 in TV Commercials

Produced for Mediacom, this was a series of 2 TV commercials based on their swap event held last April 2010.

2 units of P2 HD cameras were used, and a full creative team and production crew were present to mount the commercial. The challenge here was shooting all desired material without disrupting the regular flow of the event. We also didn’t have the liberty of re-takes because the celebrities were on a very tight schedule.

Here’s the first 30s TVC with Angelica Panganiban and Maricar Reyes:

Here’s the other TVC focused on the event proper:

PANTENE SWAP COMMERCIALS
CLIENT: Mediacom
AE: Angelique Malabanan
PROD HOUSE: Red Balloon Productions
PRODUCER: Sansan De Leon
DIRECTOR: Pao Abella
DOP: Arvin Viola
EDITOR: Mao Callejo / Ver Vergara