It Belongs in the 80s!

May 7th, 2010 in Blogging, TV Commercials

And i’m not talking about the inclusion of Joey Mead on this TVC. I didn’t even recognize it was her.

But is it just me, or is this commercial highly unappealing?

I cannot pinpoint exactly where I feel this falls flat. But it does on so many fronts:

1. The jewelry are not elegant enough.
Obviously, the ad is trying to exude high-end and sophistication. But to me they look like shackles and chains and magic rings from wizards. I think it would have worked better if they went with a medieval period parody.

2. Why are you swaying in the dark?!
Granted that they are attempting a tone of mystery and enigma. It just looks like they’re having a party during one of Meralco’s scheduled power outages.

3. What’s with all the white women?
Remember Dragon Katol? Or Players Cologne for Men? Using foreigners to make your product look “imported” is so decades ago.

4. The music kills me!
I half-expect Count Dracula to pop up.

5. Nobody uses those gaudy mirrors.
Except maybe your lola’s lola. Really, those props are god-awful.

I don’t know if this was a budget issue, or an insistent client, but I really dread it everytime this commercial comes on.