Meralco Call Center AVP

March 8th, 2010 in Corporate Videos

Written and produced for the Meralco marketing department in June 2009.

The Call Center of Meralco wanted a corporate video that will inform the viewers about their services, and showcase their awards and recognitions.

Instead of a straight-up AVP with a presentor and interviewee, I developed a concept based on a morning talk show. Ala-Studio 23’s Breakfast. The 8-minute long AVP had a studio set-up, a “live” news break, studio interview, and VTR segment within it.

All set-ups were shot inside the Meralco compound, and the “studio” was constructed in the marketing department’s conference room. Except for the host and the call center manager, the rest of the talents are employees of the company.

MAGANDANG MORNING PILIPINAS
TRT 8:47
CLIENT: Meralco Call Center
PROD HOUSE: Red Balloon Productions
DIRECTOR and DOP: Direk Armin
PRODUCER: Sansan De Leon
CONCEPT and SCRIPT: Sansan De Leon

EDITOR: Ver Vergara
MOTION GRAPHICS: Emil Guinto
SCORING: Ditoy Aguila