Sexy-fication of Printers

June 27th, 2010 in Channel Promo Plugs

The challenge: Make printers sexy.
It’s quite hard to portray boxy, paper-spitting electronic devices as sexy, foxy things. That was the challenge that was posed by client, Canon Pixma.
Produced through Red Balloon Productions for SKYCable, the music was provided for by Canon. Through font, color scheme, and some additional elements, Canon Pixma was given a heavy [...]